Why Supercell is so successful

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Posted on 16 May, 2016  in Uncategorized

Before microtransactions, when you first buy the game, you buy the full game. Now with microtransactions games have DlC (downloadable content) which cost around $20-$30 more. The problem with DLCs is that it makes the consumer feel like they’re not getting the full game on initial purchase. This is good for business, bad for customers.

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